People think we make clothing. What LoveReel really makes is a way to hold onto the everyday life you share with your pet.

LoveReel started with something simple: pets rarely enter our lives as one grand moment. They show up in countless small, certain scenes—the morning nudge against your leg, the greeting when you walk in the door, the quiet cuddle on the couch, the way they look back at you mid-walk. They don’t speak, yet they spend a lifetime teaching us what it means to be loved. We wanted a kind of keepsake that feels closer to real life: not a framed photo on a shelf, but something you actually wear out the door—something that makes friends ask about it and makes you smile without thinking.